Our Principles

Factory Farming- Farming animals for the meat, egg and dairy industry is the most widespread and unnoticed forms of animal abuse. We campaign to promote/educate the public on vegetarianism and veganism as a way for the individual to reduce this suffering and take a stand against it.  Meat consumption is responsible for more animal deaths in the UK than anything else, as well as being the largest contributor to greenhouse gas emissions. And it is entirely unnecessary.

Vivisection- We are against the practice of vivisection due to the extent of the animal abuse involved, and also because it is an ineffective form of product/medical testing. We aim to educate the public of alternatives to animal-tested products and to put pressure on shops to stock cruelty-free produce or end their use of animal experimentation.  We are also running a co-operative of household products which are fre from animal testing and better for the environment.

Hunting- We are against hunting and all bloodsports. We believe that killing for pleasure has no place in society and campaign for its abolition. The hunting ban has come at last, but there are still hunts flouting the law, as well as animals being legally bred and culled in the name of sport (eg pheasant shooting). 

Fur- We are against fur and aim to educate the public of any shops in the area which continue to sell fur and campaign against them. The fur trade is responsible for tens of thousands of animals deaths each year, in the name of fashion.  We hope to make Chester fur-free, with shops having firm anti-fur policies in place.

Animals in Entertainment - We believe that animals have no place in circuses or zoos.  There are no valid reasons for animals to be performing for human entertainment - these animals inevitably suffer and their use is entirely unnecessary.  A good (or bad) example of this is Boby Roberts' circus, which uses animals.  We demonstrate whenever this circus is nearby, and this inevitably results i threats of violence from circus hands and their hired thugs.  Similarly, most zoo-kept animals are kept in entirely unnatural conditions and, despite claims of "conservation" by most zoos, they are there entirely for human entertainment. Zoos do little to nothing for conservation, and animals bred end up in other zoos.  Even those zoos with good conditions are a poor substitute for freedom.

Pets- We are in contact with local animal rescue centres which are overflowing with animals, and yet people continue to go to pet stores and animal breeders when they choose a pet. This increases demand for more animals to be bred, more animals to be in need of homes when owners tire of them, and the cycle continues. We aim to increase local awareness of rescue animals and encourage people to adopt them rather than purchasing an animal from a breeder or pet shop.